This diagram shows how a transparent display works by utilizing the principles of light reflection and transmission.
Incidence of Projector Light A projector emits light that strikes the transparent screen with 100% intensity.
Reflection of Projector Light A specially treated part of the screen selectively reflects most of the light from the projector (approximately 95%). This reflected light becomes the image (text, videos, etc.) that we see on the screen.
Transmission of Projector Light The small amount of remaining light (approximately 5%) is transmitted directly through the screen. This allows the background behind the screen to be visible, making the display appear transparent.
In summary, this technology's core principle is to efficiently reflect light to create a clear image while simultaneously transmitting a portion of the light to maintain the screen's transparency.