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Customizable transparent AI advertising display
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A key advantage is its ability to maximize immersion and advertising effectiveness by providing differentiated ads tailored to specific audiences, such as children, women, and men.
While conventional LCD billboards rely on static images or the random repetition of content, this system actively identifies users through AI-based recognition technology. Therefore, it can provide real-time, responsive content, making it an advanced, next-generation solution that enhances customer experience and increases brand engagement.
1. Technological Superiority and Real-time Interaction
1. Intelligent Display Based on Transparent OLED
This display is built upon Transparent OLED (T-OLED), a next-generation technology. T-OLED's superior clarity and high transmittance ensure that content is displayed vibrantly without obstructing the background environment, maximizing harmony with the surrounding space.
2. Real-time Environment Sensing System (Top-mounted Depth Camera)
The core feature is the Top-mounted Depth Camera. Beyond simple 2D video analysis, this camera actively senses the real-time environment and user movements in front of the display, measuring depth information. This data feeds into the AI engine, enabling accurate user profiling even in complex settings.
3. Advanced AI-Based User Profiling
Our proprietary AI solution analyzes the camera data to identify user characteristics, including gender, age group, clothing style, and even momentary interests, all in real time. This sophisticated recognition capability establishes the foundation for the system to automatically configure and recommend personalized ad content, shifting away from manual operations.
2. Maximizing User Experience (UX) and Advertising Effectiveness
1. Enhanced Immersion and Personalized Ad Delivery
Unlike conventional static billboards that show the same content to everyone, our system delivers Differentiated Ads optimized for specific user demographics (e.g., children, women, men). By exposing users to highly personalized information on a transparent screen, we simultaneously achieve the highest level of immersion and maximized advertising effectiveness.
2. Transition from Static to Responsive Content
While existing LCD billboards rely on static images or the random repetition of content in a passive manner, our system actively engages users through AI-based recognition technology. This enables the delivery of Responsive Content that changes in real-time based on user behavior. This capability dramatically elevates the Customer Experience (CX) and significantly boosts Brand Engagement.
3. Market Impact as a Next-Generation Solution
1. Data-Driven Advertising Performance Measurement
This solution offers more than just a display; it provides objective performance indicators on which content was most effective for which user group, leveraging the AI recognition data. This offers valuable insights for advertisers to optimize their budget allocation and accelerates the Digital Transformation of the advertising market.
2. Leading the Future OOH Market
Ultimately, this Customizable Transparent AI Advertising Display is not merely a product but a next-generation solution combining cutting-edge technology. The synergy between the innovative, eye-catching transparent display and intelligent AI personalization is poised to lead the future Out-of-Home (OOH) advertising market and generate substantial new commercial value.
